Purpose
Professional or course page(s) or site.

Audience
Colleagues or students.
Test for Mac/PC and for Netscape/Explorer.

Scope
Home page or multi-level site.

Simplicity
Contact information on opening page.
Easily navigable menu, site map, or index.
Restrained use of color and graphics.
Background color; avoiding default.
Limited control over fonts.
Sans serif fonts for readability.
Margin on left edge.
Tables to control line length.
Pitfalls of elaborate themes or pre-set design sets.

Server, Software, Support
Institutional or service provider policies.
Server quotas.
Authoring software.
Time investment.
Who to call for help or training.