March 6, Wednesday
VCU Student Commons - Ballrooms A & B
3:00 - 5:30 p.m.
A reception from 5:30 - 7:00 p.m. will follow in
the School of Business.
Free and Open to the Public
The VCU Annual International Business Forum is one of our
preeminent events. Its objective is to bring our students, faculty and business community
together to learn and interact with noted leaders with expertise in a particular area of
global business.
This year's 8th Annual International Business Forum will focus on
the topic of global business and America's influence on culture around the world. The
central objective is to have a discussion concerning the impact (positive and negative) of
U.S. cultural exports (again, film, advertising, etc.) on other societies around the
world. This theme would appear to be very appropriate given the recent events of September
11, 2001 and the global discussion concerning why some people are highly anti-American,
while others embrace us and our culture.
Panelists who are currently scheduled to participate in the
forum include:
Mr. Dick Robertson, President
Domestic Television Distribution, AOL Time Warner. Mr. Robertson, a VCU alumni, has
extensive experience and responsibility for the world-wide distribution of culturally
popular and much watched American television shows (e.g. "Friends") and films.
Mr. David Bell, Vice Chairman,The
Interpublic Group of Companies (the world's largest marketing communications and services
company, operating in 81 countries). Mr. Bell has extensive experience and responsibility
for the world-wide promotion/advertising of American (and other) products and services.
Dr. Vishaka Desai, Senior Vice President,
Director of the Museum and Cultural Programs, Asia Society. Dr. Desai is responsible for
the development of special exhibitions, performances, films and lecture programs about all
aspects of Asian art and culture. Her insights into cultural interactions around the globe
are well documented.
Invitations have been extended to other prominent speakers
also, and will be announced in the near future.
For more information please contact:
Van R. Wood
(Ph.D.), Philip Morris Chair In International Business, and Professor of Marketing
Virginia Commonwealth University School of Business.
